Alba Rivas

🚀 Principal Developer Advocate at Salesforce and Salesforce MVP, dedicated to empowering developers through education, advocacy, and community engagement.

💡 Expert in Salesforce Platform Development, Apex, Lightning Web Components (LWC), Heroku, Integrations, Agentforce, and modern Salesforce application architecture.

🎤 International conference speaker, technical blogger, and content creator who regularly contributes to Salesforce Developer resources, webinars, and global Trailblazer events while helping developers adopt the latest platform innovations.

🤝 Passionate about developer advocacy, open knowledge sharing, and mentoring the Salesforce community through articles, workshops, and technical sessions.

🏆 Recognized as a Salesforce MVP and one of Salesforce Ben’s Female Influencers to Follow, reflecting her outstanding contributions to the global Salesforce ecosystem.